How to Optimize Your Pins for Pinterest

optimize pins pinterest

When utilized correctly, Pinterest has the ability to bring a TON of traffic to your website or blog. For those of you new to Pinterest, in short, it should be considered a power search engine; everything on the site is populated via searchable keywords. For example, if you’re searching for a new hairstyle, you might type “short haircut.” Pinterest then searches for those two words - “short” and “haircut” - and populates results based on the exact words you’ve typed. And for many, Pinterest is the go-to place to search for interesting content, tips, blog posts, and more.

So what does this mean in the large scheme of things? In order to make your pins, boards, and profile (and ultimately, your website!) appear in Pinterest searches, on top of great visuals, you’ll need strong keywords and SEO!

While there isn’t a hard and fast “right” way to grow your page views through Pinterest, we’ve compiled a list of tips that will ensure that your Pins are well-optimized and showing up in Pinterest searches. Read more below:

1) Make Sure Your Profile is Well-Optimized | Verify your website, set up a business profile, enable rich pins, update your profile to include your website URL, hours (if applicable), and a short description, install a Pin It button, and title your boards with descriptive keywords.* The more clear and concise you can be, the better. For example, a board simply named “Fitness” is more likely to pop up in someone’ssearch than a board named “Get Your Sweat On, Girl!” As fun & tempting as the later seems, you’ll want to make sure you’re using keywords whenever possible. Here’s a great article/checklist on getting your profile ready for traffic.

*Unsure of what keywords to utilize in your pins? Some great websites for finding top keywords are,, and Google Keyword Planner.

2) Make Your Pins Eye-Catching & Engaging | Pinning random content doesn’t typically increase your performance rate. Instead, make sure that your Pins include original, high-quality (non-pixelated, non-blurry) images, with short, keyword-rich captions. You’ll want your pins to be immediately interesting, eye-catching & digestible - your pin’s main point should be understood in a single glance. Here’s an example of a great pin - it has a high quality, original image, with a text overlay telling you exactly what the article links to will be about. The caption is fairly short, and let’s you know what you’ll gain from reading the article. And last but not least, double-check your links! It’s super frustrating to spend time creating a great pin, only to realize that the link is broken.

3) Re-Pin Again and Again! | When you pin something once and never re-pin it again, you miss out on the possibility of engaging a larger audience. Pin your pins to multiple boards, shared boards, etc. The more you pin, the more people potentially see it. Additionally, each time you pin, you can update the description to include more descriptive, keyword-rich captions. When it comes to re-pinning, we do advise that you space out your timing - you don’t want to bombard your followers by pinning the same article within a short period of time - that’s a quick way to lose followers.

Are you on Pinterest? How have you been utilizing the platform thus far?

Story by: Isabelle Edwards