How Social Media ‘Challenges’ Could Be Beneficial for Your Brand


Every few months a huge challenge starts trending on social media. Right now thanks to Drake’s new song “In My Feelings,” we have a dance challenge going viral. It has instantly become a hit, just like past challenges such as the running man challenge. Many celebrities have decided to jump on the bandwagon and make videos. Ciara, Russell Wilson, Millie Bobby Brown, and Will Smith are a few of the bunch that have posted their versions. All it takes is a hashtag and a video for you to instantly go viral. So you may be wondering, could a social media challenge be good for your brand?

Believe it or not, a social media challenge can help you increase engagement. Teens and social media users love trending topics like this so being a part of one or creating your own could help your business. Joining in on a trending challenge is an entertaining way to get interaction from your followers. For many, it may be unexpected to see a business jump in on a challenge. However, surprising your followers can be a great advantage. This move makes you distinctive and it can set you apart from others. Besides just jumping in on a viral video, you could even create your own! It may not be as famous as the Mannequin challenge or ALS Ice Bucket Challenge, but it could generate some great feedback from your followers. Along with that, create a hashtag to motivate your followers to join in and tag you in it. To get people even more involved try offering a contest or giveaway. If a gift card or anything free is involved, people will come running! This will motivate more people to jump in and give it a shot. 

If you’re going to give this a shot have fun with it! However, make sure it matches your voice and style. If it doesn’t, maybe reevaluate or come up with a new idea. If you’re looking for a new engaging strategy, this could be perfect for you.

Story by: Hannah Lagod