Google announced in July new machine learning features to make YouTube and search ads more effective.
On YouTube, a platform with more than 1.5 billion users, the new features will allow advertisers to not only optimize campaigns for views and impressions but “maximize lift” to reach people who are most likely to consider a brand after seeing a video ad. Part of the strategy, called “Smart Bidding”, will automatically adjust bids at auction time to maximize the impact video ads have on brand perception throughout the journey to purchasing.
In addition to introducing Smart Bidding and machine learning to make ads more effective, Google also announced enhanced capabilities for campaigns targeting specific locations and e-commerce ads.
The new features will roll out throughout the rest of the year– so check back here for more reactions and news from the Imagine team on Google Ads.
Story by: Kelsey Thompson