Snapchat has no made it much easier to make a custom geofilter. This is a huge plus for Snapchat because in my opinion, it used to be way to big of a hassle to create geofilters. Now, it can be done from the app itself. You can find this amazing new feature in settings under “On-Demand Geofilters”. You can select from a list of pre-set filters or customize different templates and set the date and time you want the filter to be live. You then submit the design for approval through the snapchat app. With this new geofilter feature, it is even easier for businesses to experience the benefits of using geofilters for marketing purposes. So, what are some of these benefits?
1. Building brand recognition. If one person uses a geofilter with your brand, let’s say 200 of their friends may see it. Now can you imagine how many different people will your brand name if 1000 post a story with that geofilter? It’s a lot.
2. They target young people. This one is pretty self-explanatory. Most Snapchat users are millennials, so using branded geofilters is an excellent way to reach this audience.
3. They reach a targeted audience without you even realizing it. When someone uses your geofilter, they have some interest in your brand, event, or message. It is likely that a lot of that person’s Snapchat friends have similar interests as them, and therefore are more likely to be interested in your brand or event. It’s a way to get millennials to share things to people who share a similar consumer profile.
4. They are relatively inexpensive. And you only have to pay for the time and location that you want, so you can always find an option that fits your budget.
There’s basically no reason to not use geofilters now that they are so easy to create. They are such a simple way to create brand awareness to a largely millennial target market on any budget!