I know it seems like I'm always talking about Facebook these days, but they just keep rolling out the tricks. Case in point, the newest Facebook feature to hit a news feed near you soon: Instant Articles. Instant Articles is yet another way that Facebook is winning the Internet, but if you're looking for a more in depth explanation, it's "a program that natively hosts publishers’ content in its app’s News Feed so users don’t have to click out and wait for websites to load. Instant Articles debuts with rich-media stories from The New York Times, BuzzFeed, National Geographic, and six other outlets that will be globally visible from Facebook’s iPhone app." Smart, right? Well, it gets even better. As a visual junkie myself, this may be the best mobile viewing 'app' out there. "Beyond just loading faster, Facebook will parse HTML and RSS to display articles with fonts, layouts, and formats that make Instant Articles feel like a publisher’s website. But Facebook is also providing vivid media options like embedding zoomable photos, videos, and maps with audio captions, plus contextual ‘Ambient Videos’. From the moment users see an Instant Article’s story blurb in the News Feed, it will look distinctly theirs. The New York Times and BuzzFeed’s iconic fonts will shine through, as will National Geographic’s yellow border. Instant Articles support all kinds of embeds like tweets and YouTube videos, as well as web views to allow even more rich content flexibility like interactive infographics." The world is at our fingertips, guys. And a great thing for the parties involved, "Facebook will share analytics, and Instant Articles is compatible with audience measurement and attribution tools like comScore, Omniture, and Google Analytics. Ads can appear inside Instant Articles, with publishers keeping 100% of revenue if they sell them, and Facebook keeps its standard 30% if it sells the ads." I for one, am completely behind this new feature. Sometimes I wonder just what Facebook is thinking, but this move is one I can completely get behind. And you may want to, as well. "If the Instant Articles test is well received, Facebook hopes to add more publishers in the coming weeks with the goal of making it available to any outlet that shares stories on Facebook." Something to think about... Something to think about!
Post by Allie Nute