What You Need to Know About Facebook's Comment Ranking Update

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It’s now even easier to improve authentic conversations on Facebook posts. Facebook recently released an update announcing how comments on pages and profiles will be ranked. The new feature will also limit showing comments that are unrelated to the post. Here’s everything you need to know about the update and what it means for your page.

How It Works

You don’t have to have comment ranking. It’s up to you whether you want to use the feature. If you do choose to participate, here’s how Facebook will decide the order that people see comments.

Facebook has a set standard for appropriate content, and it applies to comments too. Comments that are baiting for engagement or that break Facebook’s community standards will be ranked lower or deleted.

Facebook also uses engagement rates on comments to help rank them. The more replies or reactions a comment gets, the higher it’s ranking will be. This algorithm focuses on prioritizing comments that other people have interacted with the most, bumping them to the top of the comments section.

To help prioritize meaningful conversations on posts, Facebook is also seeking out input directly from users to decide what an important comment looks like to them.  Facebook has sent surveys to some users, asking what types of comments they prefer to see on posts. The social media platform will use the responses to help determine which comments are most important to the people who see them.

What This Means for Your Page

The option to use comment ranking isn’t dependent on how many followers you have. However, pages with many followers will most likely benefit the most from using in the update. For pages with a smaller following and posts that don’t receive many comments, opting for the update wouldn’t change the comment order on posts too drastically.

For popular Facebook pages, these rankings can help protect the credibility of your brand. Negative or unpleasant comments can often distract your audience from your posts, especially if they seem unrelated to the content posted.

Spam comments can also give off the impression that your brand isn’t professional or established. With this update booting these types of comments to the bottom of the post, your audience has a better chance of reading comments from page fans and people who are adding relevant information to the online discussion. Page moderators will also have the option of hiding or deleting comments if needed.

The comment ranking system can also help organize your community management of your Facebook page. Responding to negative comments from your audience can help you resolve any issues or negative experiences that people may have had with your brand.

With this update, managing these comments will likely be more organized, as the negative comments will fall to the bottom of the comment section. By not having these comments featured at the top of your post, it’s easier to solve any issues without it being the center of attention.

Story By: Keagan Ross