Emoji Fans Unite

Is there anyone out there who prefers to express their deep love for #NationalDonutDay (which was last week, by the way, hope you didn't miss it!) through "Red Heart x4" or "Heart Eyes x 6?" Well, good news, you most definitely aren't alone. Curalate kindly took the time to gather the top 100 Emojis on Instagram for us. As if the popular photo sharing app wasn't visual friendly enough, Emojis make up for half of the captions in users photos. "To build on this trend, at the end of April 2015, Instagram released a new feature to make emojis more useful to consumers and brands: the ability to use these expressive characters in hashtags. Now, an Instagram user can search for specific emojis (and emoji combinations) when exploring content on the platform. This functions just like a hashtagged term, so if you’re a brand, Instagram’s update provides a new way for you to track and tap into visual conversations. As expected, there is much to be said. Over a one-month period, Curalate found that individual emojis on Instagram have been hashtagged more than 6.4MM times.

Emojis are often referred to as a universal language, and it makes sense. They allow the people who share them to convey entire messages without using many words. It some instances, they eliminate the need for text all together.

While Twitter has become a valuable and convenient form of customer service, Instagram’s visual prowess, as well as its emphasis of products and experiences, is creating new opportunities for brands to connect with their fans. Now that emojis are a big part of that equation, we got to thinking: Which characters do people care about? To explore the growing importance of emojis in Instagram communication, [Curalate] put together an infographic of the top 100 by rank. It’s followed by a handful of insights. See if you can find your favorites below."


Insight 1: Love isn’t just in the air. It’s on Instagram.

The No. 1 most frequently used emoji is the single red heart. It was shared more than half a million times (575,381) in tandem with a hashtag, which is 79% more than the next most popular emoji.

Insight 2: Instagram is all smiles.

Four of the top five most popular emojis are positive smiley faces (including the laughing-so-hard-I’m-crying icon). If you look at the top 20 emojis, smileys comprise half.

Insight 3: Positivity and humor abound.

Smileys aren’t the only positively sentimented emojis to dominate the top 25 either. A plethora of hearts, kisses, affirmative hand gestures and, of course, the perfect “100” all made the grade too. At the end of the day, Instagram users are generally using the platform to express joy and delight. Your content and your comments should follow suit.

Insight 4: Celebrate good times!

Beer is the most popular beverage (it ranks 49), while the most popular food is birthday cake (it ranks 64). What can we conclude from this? Instagram is a place where people go to celebrate. When communicating with your fans, have an uplifting attitude.

Insight 5: It’s a grand old flag.

Fact: According to Instagram, 63% of images shared by users in Finland contain at least one emoji; this is more than any other country. Additionally, some 70% of Instagram users dwell outside of the U.S. Despite this, the American flag is the only flag emoji to break the top 100 (it ranks 59). The next most popular flag comes from Italy, ranked 125, followed by the French flag at 160 and the Japanese flag at 166.

Post by Allie Nute