Understanding Generation Z: 5 Things You Need To Know

Understanding Generation Z: 5 Things You Need To Know

In celebration of the year that Generation Z becomes the largest generation globally, Snapchat published two different reports that touched on how to connect with Generation Z through media platforms and how to understand their digital-centric cultural behaviors.

It’s Time to Focus on Content, Not “Likes”

It’s Time to Focus on Content, Not “Likes”

On just about every social media site, it’s all about the amount of Likes a person gets. Well, one of the biggest platforms for social media marketing, Instagram, might be doing away with the Like feature.

Building a Brand: A Conversation with Atlanta United

Building a Brand: A Conversation with Atlanta United

In a “fireside chat style,” Catie Griggs, VP of Atlanta United Business Operations, and Alex Gonzalez, Chief Innovation Officer for the Atlanta Metro Chamber, recapped the journey of building the brand behind Atlanta United. Here are some key takeaways from their conversation, which can apply to your business and brand too.

Imagine Media Consulting Named a Global Marketing Leader on Clutch!

Imagine Media Consulting Named a Global Marketing Leader on Clutch!

We are pleased to share that  in our efforts to improve the online presence of our partners, we have been recognized as a global leader among social media agencies. This accolade comes to us courtesy of Clutch, a ratings and reviews platform for B2B service providers that uses in-depth research to identify top service providers in dozens of industries.

Improve Your Strategy by Understanding These Consumer Behaviors on Social Media

Improve Your Strategy by Understanding These Consumer Behaviors on Social Media

Understanding the content preferences for each platform based on the motivators and typical actions will give you a head start over your competition when planning content for social media.