How to Use User-Generated Content to Improve Your Social Media Strategy

How to Use User-Generated Content to Improve Your Social Media Strategy

The crisis of suspicion plaguing audiences has driven marketers to re-evaluate conventional messaging strategies and has opened the doors to the purest form of brand advocacy: user-generated content.

5 Ways to Use IGTV for Business

5 Ways to Use IGTV for Business

You may have seen Instagram’s long-form video feature, IGTV, but do you know what it is and how you can use it to promote your brand? Look no further — we’re breaking it all down right here.