Making a Good First Impression: How to Launch Your Brand on Social

Making a Good First Impression: How to Launch Your Brand on Social

There are loads of articles online telling you how to improve and grow, and while they’re extremely helpful for those learning how to further their brand image and value, if you’re looking for advice on how to launch your brand on social, they may leave you feeling a little lost. If you’re wondering where to start that journey, welcome. We’re here to tell you how to do just that.

Customer Personas: More than Your Target Audience [Infographic]

Customer Personas: More than Your Target Audience [Infographic]

In our previous blog post, we took a look at the difference between….How Customer Personas are Different from Target Audience and Why They're Important. Let’s take a deeper look at what a break down of these would look like using means we can all relate to: sweets!

Welcome to #SocialSummerSchool!

Welcome to #SocialSummerSchool!

We’re thrilled to introduce our #SocialSummerSchool campaign! During the month of June, we’ll be diving into social strategy through the lens of our team of experts. Each week, we’ll focus on a different platform and be dishing out tips and tricks for how to best connect with your online audience. We strongly believe that the first step in leveraging a social strategy is understanding the purpose behind each platform. Users turn to different platforms to satisfy a motivator or driving force. Let’s dive into your first lesson of #SocialSummerSchool as we analyze the “why” behind each platform:

Branding Mistakes to Avoid

Branding Mistakes to Avoid

First impressions are everything, and your brand stands as the gateway of first impressions for your business. Good branding not only increases the value of your company, but it also encapsulates everything you aim to communicate to your clients. There’s a common ground where businesses struggle with branding and that is remembering that as customers evolve over time; your branding can’t get left behind. We’ve rounded up some crucial mistakes to avoid when making branding decisions and building a brand strategy.