How to Optimize Pinterest Content + Increase Exposure

How to Optimize Pinterest Content + Increase Exposure

Pinterest isn’t just for mommy bloggers and DIY crafters anymore. It’s a full-blown search engine. Did you know a recent study found that Pinterest users conduct over 2 BILLION searches each month? Plain and simple, Pinterest users are looking to buy. If you’re a brand with a female target market anywhere between the ages of 24-45, you should be on Pinterest and, most importantly, using it correctly. Here’s how to kick-start a successful Pinterest strategy for your brand.

Welcome to #SocialSummerSchool!

Welcome to #SocialSummerSchool!

We’re thrilled to introduce our #SocialSummerSchool campaign! During the month of June, we’ll be diving into social strategy through the lens of our team of experts. Each week, we’ll focus on a different platform and be dishing out tips and tricks for how to best connect with your online audience. We strongly believe that the first step in leveraging a social strategy is understanding the purpose behind each platform. Users turn to different platforms to satisfy a motivator or driving force. Let’s dive into your first lesson of #SocialSummerSchool as we analyze the “why” behind each platform:

Pinterest: Now Pinned at the Top

Pinterest: Now Pinned at the Top

Amidst the slowing growth of Facebook and Twitter, Pinterest is celebrating a milestone of 250 million users. Launched back in 2010, Pinterest has taken the world by storm allowing users to engage in a way that, prior to their launch, had yet to be tapped in to. With a single click of a button, hundreds upon thousands of ideas can now be saved in a highly organized manner.

Pinterest Trends We're Loving This Summer

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Pinterest has released its top search trends for June, and the results can help drive your following on the platform. As the summer months roll in, the typical searches for BBQ recipes and bikinis are at the top of the list, but there are some more unexpected searches that you should know about if your business is using Pinterest in their social media strategy.

There’s no doubt that summer is a great time to party. From pool parties to baseball tailgates, there’s always a new, creative way to celebrate the warmer weather. However, trending right now on Pinterest are stargazing parties. That’s right! It’s the summer equivalent of a fall backyard bonfire, and we’re loving the cute themes that people are posting on Pinterest.

Tattoos are a huge hit on Pinterest no matter what the season, but this June elegant tattoos, quote tattoos, and coordinate tattoos are getting the most hits. Thinking about getting some ink this summer? Remember that tattoos are permanent, not just for the season!

With great BBQ’s must come an assortment of creative sauce options. If you’re throwing a BBQ bash this summer, be sure to do your Pinterest research for the perfect sauce. Trending right now is, of course, traditional BBQ sauce, but also Cowboy Butter and Boom Boom Sauce! Never heard of them? Learn how to make them and become everyone’s favorite party host.

Frosé is out, and white wine slushies are officially tagged in. Scroll through the collection of recipes for the perfect refreshment to your poolside party!

No summer outfit is complete without a stunning pair of shades. This summer,  according to Pinterest it seems that orange sunglasses are all the rage. They have some tasteful ways to style orange with every summer outfit.

Swim fashion trends are revealing that off the shoulder suits, one-pieces, and plunging necklines are at the top of everyone’s searches right now. Make sure you’re lake or beach ready by checking in to Pinterest's trending styles.

Keeping up with the trends allows you to post content that is in line with what’s popular among your followers. Follow Imagine’s social networks for more social media news.

Story By: Sophie Duncan

Pinterest Cover Image

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Pinterest has introduced a new business profile that gives users more creative freedom on how they display their brand on Pinterest.

Business accounts can add a new cover image that will highlight what content they want their page visitors to see first. By showing their most recently pinned items or highlighting a particular board, accounts can make use of this dynamic cover image.

We love to educate our partners on the benefits of different social platforms and Pinterest for business isn’t always the most obvious platform for some of our partners. Click here to learn how you can use Pinterest for any business and be sure to check in with our blog to stay up to date on social media news.

Story By: Sophie Duncan