We break down the kinds of content users value and how to share more of them on your company LinkedIn page.
LinkedIn may not be as “fun” as Instagram, Pinterest or Facebook. You don’t poll your audience on how delicious your lunch is, plan your dream home or scroll through videos of adorable puppies (if your Facebook feed is anything like mine). But LinkedIn is incredibly valuable to your professional growth, credibility and relationships.
We’re thrilled to introduce our #SocialSummerSchool campaign! During the month of June, we’ll be diving into social strategy through the lens of our team of experts. Each week, we’ll focus on a different platform and be dishing out tips and tricks for how to best connect with your online audience. We strongly believe that the first step in leveraging a social strategy is understanding the purpose behind each platform. Users turn to different platforms to satisfy a motivator or driving force. Let’s dive into your first lesson of #SocialSummerSchool as we analyze the “why” behind each platform:
LinkedIn has announced a new update that includes an essential algorithm change for users. Recently, they noticed less engagement on feeds which has led to fewer people posting updates. This caused bigger companies to consume user’s feeds which is not the end goal. Users tend to want to see posts from people they know on their feeds rather than top competitors.
While it might seem strange to base LinkedIn strategies on a book first published in the 1930s, some advice never goes out of style. How to Win Friends and Influence People by Dale Carnegie is the perfect inspiration for simple but savvy ways to build your LinkedIn presence and connect with customers and colleagues.