It’s Time to Focus on Content, Not “Likes”

It’s Time to Focus on Content, Not “Likes”

On just about every social media site, it’s all about the amount of Likes a person gets. Well, one of the biggest platforms for social media marketing, Instagram, might be doing away with the Like feature.

New Feature: Instagram Allows Brands to Turn Influencer Posts into Ads

New Feature: Instagram Allows Brands to Turn Influencer Posts into Ads

Instagram’s new Branded Content Ads option is here to help brands make the most of Instagram marketing. The feature will now let companies promote any organic content posted by influencers, specifically partnerships and sponsored content.

5 Tips for Picking Influencers Who Will Represent Your Brand Well

5 Tips for Picking Influencers Who Will Represent Your Brand Well

If you want to explore the influencer-marketing world, we’ve got you! We’ve gathered five tips to help you choose the influencers that will grow your audience.

Welcome to #SocialSummerSchool!

Welcome to #SocialSummerSchool!

We’re thrilled to introduce our #SocialSummerSchool campaign! During the month of June, we’ll be diving into social strategy through the lens of our team of experts. Each week, we’ll focus on a different platform and be dishing out tips and tricks for how to best connect with your online audience. We strongly believe that the first step in leveraging a social strategy is understanding the purpose behind each platform. Users turn to different platforms to satisfy a motivator or driving force. Let’s dive into your first lesson of #SocialSummerSchool as we analyze the “why” behind each platform:

Instagram Story Strategy

Instagram Story Strategy

Whether you’re trying to raise awareness of a new product feature, gather information from consumers, or test a message, Instagram Stories are a social media manager’s best friend. Each day, over 500 million people around the world use Instagram stories, and it’s no surprise engagement with Stories is increasing with each new feature added. With around 68% of millennials watching Instagram Stories, it might be time to consider these quick-timed posts as an investment in initiating a dialogue with a younger demographic.

Looking at the "Why" Behind behind Different Social Media Apps

Looking at the "Why" Behind behind Different Social Media Apps

If you’re like the majority of the 2 billion people who use social media, it’s probably become almost robotic for you to reach for your phone during even the shortest moment of downtime. ICYMI, social media is playing a huge role in our daily emotions.

Instagram Year in Review

Instagram Year in Review

Instagram posted their 2018 Year in Review highlighting the trends they saw across the platform. What they didn’t mention was how it’s been a busy year for Instagram internally, with a lot of new updates, features and tools introduced to the social media platform. We took a trip down memory lane with the Imagineers’ favorite social media platform to give you a big picture view of what 2018 looked like from an Instagram user’s perspective.