Welcome to #SocialSummerSchool!

Welcome to #SocialSummerSchool!

We’re thrilled to introduce our #SocialSummerSchool campaign! During the month of June, we’ll be diving into social strategy through the lens of our team of experts. Each week, we’ll focus on a different platform and be dishing out tips and tricks for how to best connect with your online audience. We strongly believe that the first step in leveraging a social strategy is understanding the purpose behind each platform. Users turn to different platforms to satisfy a motivator or driving force. Let’s dive into your first lesson of #SocialSummerSchool as we analyze the “why” behind each platform:

Looking at the "Why" Behind behind Different Social Media Apps

Looking at the "Why" Behind behind Different Social Media Apps

If you’re like the majority of the 2 billion people who use social media, it’s probably become almost robotic for you to reach for your phone during even the shortest moment of downtime. ICYMI, social media is playing a huge role in our daily emotions.

How To Optimize Facebook For Your Business

How To Optimize Facebook For Your Business

A recent report from BuzzSumo dove into the burning question of 2018: “How do we get more engagement on Facebook for our brand?” And once again, video content came out on top. Video content generates 59% more engagement than any other type of content on Facebook. Utilizing video content as part of your social media strategy is becoming a necessity, not just a way to get ahead.

Facebook Cleans Up With AI

Facebook Cleans Up With AI

Given the scandals of the recent security breaches within Facebook, most users would believe that Facebook’s efforts to control their fake news and scandals are not enough to control the controversy. Given recent reports from three different sources, Facebook’s efforts to control and limit the spread of false news reports are actually working.

Facebook Adds Music Option

Facebook Adds Music Option

Facebook has announced incorporations to their website that allows visitors to listen to a clip of your favorite track on your profile. Sound familiar? If that doesn’t throw you back to the early 2000's with the days of MySpace and your ’Top 8’ friends display, I don’t know what does!

Facebook Updates Aimed to Increase Engagement

Facebook Updates Aimed to Increase Engagement

Following in Instagram’s footsteps, Facebook has been making some updates recently to increase engagement. The first update is the “things in common” labels which are being tested to appear above comments from people who aren’t in your social network on posts you are viewing. The other recent Facebook changes come from Facebook’s Creative Shop team. They have developed some methods to help businesses create videos for their Facebook advertising campaigns.