ABP is a private, independent nonprofit created to promote the Atlanta BeltLine vision.
In a “fireside chat style,” Catie Griggs, VP of Atlanta United Business Operations, and Alex Gonzalez, Chief Innovation Officer for the Atlanta Metro Chamber, recapped the journey of building the brand behind Atlanta United. Here are some key takeaways from their conversation, which can apply to your business and brand too.
As I began my journey as an ambassador, I was overwhelmed by all of the new information I was learning. I was engulfed in this new world of social media that I had not seen before. In the forefront, you see Facebook, Twitter, and Instagram with advertisements but there is so much more that goes on behind the scenes. With Monday meetings to partner photoshoots I began taking it all in as fast as I could.