Here’s one statistic that you can’t ignore: 2.23 billion people log in to Facebook every single month. Yes, you read that right. That being said, your brand's audience is definitely using it. Oh, and your competitors are too.
With that in mind, you want to make sure your Facebook strategy is on top of its game. This is one social networking platform your brand can not afford to get behind on.
We’ll let the hard facts do the talking.
Sixty-eight percent of Americans use Facebook, but only half of American teens are on the app. Facebook has a mature audience — 41% of Facebook users from the U.S. are over the age of 65.
Over half of the users on Facebook speak English. Following English, the second most spoken language is Spanish.
America is not the biggest population on Facebook. India is. However, with a whopping 210 million users, America still is a massive audience.
Now that you know who is on Facebook, let’s look at what kind of posts will perform best for your brand.
What to Post
If you’ve been paying attention to Facebook over the past few years, you’ve probably noticed a change in the types of posts that are online. Right now in 2019, video is the top performing type of post.
“People gaze five times longer at video than at statistic posts on Facebook,” according to Hootsuite. That means if your brand wants to be successful via Facebook, it’s time to invest in a strong video team. Over 30% of mobile shoppers said that if they want to discover new products, video is the best way to advertise. Attention spans are shrinking too — keep your videos short, creative and to the point.
Facebook Live is another channel that you should be utilizing. In just one year, the watch times of Facebook Live broadcast quadrupled. These videos receive six times as many interactions as your typical video post. This means that they rank higher in your audience's newsfeed.
After video, posts with questions and then images are your best bet for getting your audience to engage with — or like, comment or share — your Facebook posts, according to BuzzSumo.
When to Post
To get the most engagements with your content, you must find the best time of day to post. Multiple studies show that posting outside of daily work hours will perform the best. This might not be true all of the time, so be sure to research your brand’s specific audience.
Going along with that, content posted on the weekends also get high engagement. People have more free time on the weekends, which means more opportunity for your brand to share the valuable content your audience needs to see. A simple summary: More free time equals more engagement.
With billions of users on Facebook, it’s a platform your brand should be active on, no matter what. There are so many ways to make your content engaging and effective. Next time you’re working on your social media marketing strategy, take these statistics and post performance tips into consideration.
Story By: Taylor Wright