As a brand, connecting with your audience is crucial. There are many ways to build an authentic relationship with your followers, but one of the most important things you can do is time your posts right. When you post can make or break engagement, which is measured by the number of actions taken on your content, such as likes, comments and saves. Posting at the right time is especially important so you can maximize your engagement and connections. Here’s what you need to know when planning your content.
Key Instagram Posting Times: An Overview
The best times to post on Instagram are between Wednesday at 11 a.m. and Friday from 10–11 a.m., according to Sprout Social.
The best day to post is Wednesday and users receive the most consistent engagement between Tuesday and Friday between 10 a.m. and 3 p.m. The lowest engagement occurs from 11 p.m. to 3 a.m.
Post When Your Audience is Online
These are just general findings, but you can also see when your specific following is most active. You can look at your Insights on Instagram to see just who your audience is and when they’re on the app.
This feature shows you your content reach, interactions, discovery and impressions. When you go to the Audience section, you can even see the top locations, age ranges and gender of those engaging with your posts. Finally, when you scroll to the bottom of Audience, you’ll see the best times to post each specific day. Here’s how to get there:
Go to your Instagram profile.
Tap the three horizontal bars in the top right corner.
Go to “Insights.”
Toggle over to the Audience tab and scroll down to the “Followers” section.
Hours gives you the average times your followers are on Instagram on a given day. Days shows the days of the week when your followers are most active.
Why Is This Important?
Knowing the best times to post is important because of the Instagram algorithm. Updated in 2018, the algorithm focuses on three things: interest, timeliness and relationship. The timeliness piece means that the social media platform will prioritize new content, which is why it’s especially important to get content in front of your audience when they’re on the app.
Story by: Moya Leung