As an ambassador at Imagine Media, I have the ability to dive deep into all things marketing. Whether that includes managing partner accounts with the account team, attending networking events with the sales team or creating visually appealing content with the creative team, there is no holding back on my learning experience here. Our in-house creative team who focus on photography, styling and video makes my ambassador experience even more unique. Coming from an alternate career background, I did not know the myriad elements of the creative strategy. Here are some photography terms I learned while helping out during one of our partners, Babiators, photo shoot:
Seamless paper: Provides a large, smooth (no seams), non-reflecting background surface and are most well-known for their consumable nature.
Flat lay shot: A flat lay is basically when you’re shooting items from directly above. Usually those items will be arranged or styled on a flat surface.
Model shot: Model photography is when a person is modeling a certain product and is styled depending on the brand guidelines of the partner.
Lifestyle shots: Lifestyle photography is a kind of photography that mainly aims to capture portrait/people in situations, real-life events or milestones in an artistic manner and the art of the everyday.
Props: The role of the props in photography is to help add character and interest to a photo, or to add context to the scene. These props portray the partners voice, style and they vary depending on the message of the photo.
Lighting/shadows: When talking about photography the term 'shadow' is used to describe the darkest parts of an image. Manipulation of the lighting and exposure of shadow within an image can be used to add or remove darkness from a scene, dramatically altering the overall feel and depth of a photograph.
There are a multitude of aspects that go into a photo shoot for a partner: finding the right inspiration based on your partner's voice/brand, creating a shot list for approval by the partner to assure their voice is heard, collecting appropriate props that go into styling the photographs and LOTS of collaboration with the creative team and the partner during the shoot. Not only did I get a 360 view of how the creative team's efforts go into a single photograph but I also got to bring my ideas to the table and do some photo styling myself!
Story By: Chelsea Roldan