About Shoelace: Google's Newest Social Networking App


Time after time, Google has tried to build its own social network. None, including Google+, have been successful. However, this hasn’t stopped the company from introducing yet another social networking app. 

Say hello to Shoelace.

About Shoelace: 

So first things first: What’s with the name? Shoelace is all about tying people together — like two laces on a shoe— through common interests, according to the app’s website. The app helps connect people that share common interests through in-person activities, or what they like to call ‘Loops.’

Shoelace app (via  Shoelace )

Shoelace app (via Shoelace)

Area 120, Google’s workshop for experimental products, created the app. As of right now, they’re testing it in New York City to figure out what does and doesn’t work, and the app is invite-only. However, the goal is to bring Shoelace to cities across the U.S.

Looking to “supercharge” your social life? Shoelace may be for you. Every day, the app will find exciting and important events or activities in your area. You can even create your own events and invite your friends to tag along. 

Shoelace app (via  Shoelace )

Shoelace app (via Shoelace)

Real-World Connection

People crave connection, and Shoelace is an app built to help facilitate an offline connection. As social media networks and modern technologies are being linked to negative effects on mental health, Shoelace is combating this by bringing online connections into the real world. It’s too early to tell if this app will be a hit or a miss. However, Google seems to be heading in the right direction.

If you’re interested in bringing Shoelace to your community, you can fill out an application and questionnaire.  

Story By: Taylor Wright