A Beginner's Guide to Fashion Blogging

Thinking about starting a fashion blog but not quite sure where to begin?  You’ve come to the right place!  Starting a blog can be overwhelming and intimidating, so here are a few tips to help you dive right in and hit the ground running.

First and foremost, understand why you have a desire to share your voice with the public and hone in on the purpose behind your blog.  In doing so, you will figure out how to provide value in a unique way.  This will not only attract viewers to your blog, but it will keep them coming back for more.

Once you’ve established your differentiating factor, allow it to naturally unfold in every single blog and Instagram post.  It’s ok to draw inspiration from some of your favorite bloggers, but stay true to your own style.  In turn, more followers will be attracted to the authenticity of your content and loyalty will come naturally.  Besides, the point is to create your own brand, so what works for someone else may not necessarily work for you and your audience.

Consistency is key.  It’s important to post an Instagram every day (or at least 5 days a week) and direct viewers to your blog for more information on your look.  Instagram is where you will captivate your audience with enticing pictures, and your blog is where you go into detail about your posts, provide styling tips, and build relationships with your followers.  Building up your Instagram is one of the best ways to draw viewers to your blog, so creating an enticing page should be top priority.  To do so, professional photos are a must.  It’s important to coordinate the looks for your photoshoots with your posting schedule.  One of the easiest ways to create a cohesive page is to post looks that compliment each other color-wise.  The goal is to have an aesthetically pleasing feed that looks like you’re a seasoned blogger - even if you’ve only been posting for a couple weeks!  It’s also important to join hashtag conversations and comment and like other photos as often as possible.  Being active on Instagram helps bring your latest post to the top of the search page feed, exposing your page to new followers, and ultimately enticing them to check out your blog.

Once you’ve figured out your own rhythm for content and scheduling, it’s time to gather some data and use what you’ve learned from the past to increase your engagement on future posts.  One of the easiest ways to do this is to look at your top 5 posts (most likes and most comments) and find a shared commonality.  Whatever they have in common, continue implementing it in future posts.  There are also some great measuring tools and apps like Iconosquare that provide key insights (like optimal posting times) for guidance.

Lastly, be patient with yourself.  With high quality content and professional photography, your Instagram/blog will grow organically.  It may take longer than you anticipate, but if you are passionate about what you’re doing and take an honest and genuine approach, it will translate through your social media work and you will see long-term success!


Story By: Kim McCafferty