If you’re about to be swiping your credit card more frequently over the next few weeks, you’re not alone. Holidays are a busy time for shoppers - and marketers. A great deal of consumers will be shopping from brands they discovered on social media this year. But just how much does social media affect users spending habits around the holidays?
While the latest news from Snapchat’s earnings report isn’t ideal for the 1.5 billion dollar company, their newest update ensures that their grasp on teen users is still right at their fingertips. Snapchat recently announced the addition of lenses to desktops in hopes to boost awareness of lens tools. With the goal of building awareness about the lens feature, Snapchat also wants to highlight the ever-growing popularity of user-created lenses.
Given the scandals of the recent security breaches within Facebook, most users would believe that Facebook’s efforts to control their fake news and scandals are not enough to control the controversy. Given recent reports from three different sources, Facebook’s efforts to control and limit the spread of false news reports are actually working.
Influencers are all over social media and it’s clear to brands how much of an asset these users really are. With thousands of followers and a solid ‘fan base’, influencers share their likes, dislikes and overall thoughts on specific products. Ultimately, influencers can peak curiosity for a brand, drive traffic to certain websites and even increases conversions.
LinkedIn has announced a new update that includes an essential algorithm change for users. Recently, they noticed less engagement on feeds which has led to fewer people posting updates. This caused bigger companies to consume user’s feeds which is not the end goal. Users tend to want to see posts from people they know on their feeds rather than top competitors.
The days of going into a store and having a conversation about a product are phasing out. With online communication so present in this digital age, more people prioritize that over face-to-face communication. With increasing popularity in this communication style, Facebook published a new report showing just how much of a benefit it yields for businesses.