A Quick Guide to Facebook, Data & Targeted Marketing

A Quick Guide to Facebook, Data & Targeted Marketing

Whether you’re a marketing professional or not, odds are good you’ve heard about Facebook and data privacy in the news lately. But what does it all mean for you, as a user, business or advertiser? We’re here to help clear the air with what you need to know about data and social media, what you can do to protect your data and what it all means for the future of social media marketing.

4 Steps to Successfully Posting Your Facebook Ad Campaign

As a Digital Media Imagineer, we handle all paid promotions on social, as well as provide insights and analytics to show the return on investment. Some people may recognize these duties as paid advertising. While yes, this is true there are ample layers to this cake. Below are four steps to publishing your Facebook advertising campaign. Before we get started, you have to understand that in order to publish an ad, you must have access to Facebook Business Manager. This is a portal to posting ads, keeping track of the analytics and a reference to previous data.

Creating an Ad Campaign

The first question you have to ask yourself is: “what kind of ad is it that I need?” A page likes campaign increases reach and impressions, which ultimately brings more likes to your page. A traffic campaign drives engagement and activity to your page, this can translate into website clicks or people staying on your page for a certain time. Lastly, one of the most popular is a boosted post, which is promoting a previously posted image or video for a certain budget. These are more common due to their ease and massive reach, with a smaller budget. Luckily, Facebook gives you ample options to choose from, not just these three. Depending on which campaign you choose, they all drive something specific.

Determining Your Ad Sets

After creating your ad campaign, the budget, setting your dates and selecting various target audiences are all key elements to consider in creating a well-reached ad. When a budget is determined, you may see varying fluctuations of how many people will be reached for the duration of your ad; so this is a choice to be mindful of.

Composing Your Ads

Similar to reading a newspaper, the ads that have clear and relevant images are what will draw your audience and capture their attention. Once, they are done with swooning over your photos, they’ll move on to reading your caption. The caption needs to be something that speaks to what you’re promoting and why the audience needs it, but try to keep it as direct as possible.

Publishing Your Ads

Once you have thoroughly read through your witty captions and found images that are representative of what it is you want to promote, you have to publish your campaign. Be cognizant of the option to go back and edit your ad, if needed, even after publishing it. It is only if the ad is set to run currently (today) and not in the future (a week from now) that you may not be able to make adjustments.

A final piece of advice is to make sure that you clearly set your budget to “daily” or “lifetime”. Choosing a daily budget means that you will be paying that amount per day and choosing the lifetime option will set the budget over the lifetime of the ad (hence the dates you chose).

Have any other advice about creating Facebook ads? Share them with us in the comments below!

Story By: Daija McElwee

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5 Steps to Better Integrate Google and Social Media Advertising

5 Steps to Better Integrate Google and Social Media Advertising

Digital advertising isn’t just important, it's an absolutely huge industry that continues to grow exponentially. In fact, digital ad spend as a whole is expected to grow nearly 19 percent in 2018 to $107 billion. Whether you’re spending nothing or spending millions on digital advertising, it’s time to look at how to integrate your strategies on each platform to generate the best results for your business. Check out these 5 tips to get on the road to better ROI.

Will Facebook Ads be able to Predict the Future?

Will Facebook Ads be able to Predict the Future?

Yes, you read that correctly. Despite the recent Cambridge Analytica scandal, Facebook is developing a new ad targeting option which would enable brands to target users based on predicted actions. Meaning, you could receive a Facebook advertisement based on things you haven't done yet. 

Advertising on Snapchat

Advertising on Snapchat

Not only has Snapchat’s stock taken some billion dollar hits recently (lookin’ at you Rihanna and Kylie), the multimedia messaging app has also lost popularity among its’ users due to the most recent software update which altered the layout and user-friendly appeal of the app.

Facebook Marketplace Ad Placement

Facebook Marketplace Ad Placement

Over the last few weeks, Facebook rolled out the capability to run ads in the previously ad-free Marketplace. The Marketplace, Facebook’s answer to Craigslist, provides a space for users and retailers to buy and sell products safely and easily.

The new ad placement allows advertisers to serve ads they run in other areas of Facebook in the Marketplace too– there aren’t yet any unique features for ads on Marketplace pages. However, the announcement is exciting for advertisers for a number of reasons.

Reddit Introduces Native Mobile App Ads

Reddit Introduces Native Mobile App Ads

The front page of the internet, aka Reddit, is developing native ads for its popular mobile app. The new ads, called native promoted posts, will launch on iOS on Monday, March 19.

3 Ways to Maximize the Return on Investment of Instagram Stories

3 Ways to Maximize the Return on Investment of Instagram Stories

What’s even better, though, is Instagram Stories not only have a huge, international audience, they also offer dozens of ways in which businesses can get creative, show off their brand in unique ways and generate conversions toward marketing goals.Check out our top 3 tips to get the best return on your investment with an Instagram Stories strategy.