Gearing Up For IGTV


One of the most challenging and exciting aspects of the social media business is staying up to date on the latest trends and newest platforms. When our team gets news of an update, we make sure we include a discussion about it in our weekly meeting. This ensures that we are always at the top of our game, delivering our partners the best services for their industry.

This week our account team will, of course, be discussing IGTV, Instagram’s competitive answer to YouTube. With this new update, Instagram is allowing users to post video content up to an hour long. This is a significant escalation from Instagram’s former 60-second limit on video content. A dedicated IGTV app will also accompany this feature. Given that Instagram recently reached 1 billion monthly users, this new long-form video feature will have a large audience to cater to.

The pressing question within Imagine Media’s walls is how can we put this new tool to use for our partners? To say that our video team is excited would be an understatement. This new feature will no doubt allow for an extended list of video options that we can offer to our partners in order to create a new means of reaching their target audiences.

Stay tuned to Imagine Media’s social channels and learn how we will be implementing IGTV into our social strategy!

Story By: Sophie Duncan

Instagram To Introduce Mute Feature in Feed


Good news is on the way for Instagram users who wish they could temporarily mute some of their friends’ posts. Instagram has announced they will be introducing a feature that will allow users to select which of the profiles they follow will actually show up in their feeds, without actually unfollowing anyone.

Following Facebook’s example who have had an option similar to this for years, muting someone's posts on Instagram will not let the other user know that you opted out of their posts.

This new feature will hopefully help users to avoid social drama or losing followers if they want to avoid seeing profiles that post too frequently, or post content that they simply are not interested in or do not want to see.

When the mute feature officially hits accounts in the upcoming weeks, to access it you’ll simply click on the ellipsis in the top right of the photo. This will give you the option to mute or unfollow the profile.

Once you’ve muted a user, you’ll still be able to visit their profile and see their posts at your own leisure, but the posts will not appear in your newsfeed.

What do you think of this new Instagram feature? Let us know and keep up with Imagine Media for more social media news.

Story By: Sophie Duncan

Instagram Tells You When "You're All Caught Up"

Instagram Tells You When "You're All Caught Up"

Remember the days before Instagram changed its algorithm and rearranged our feed so that it was no longer in chronological order? Ever since we have lived in a world where there was no way to know if we had seen every new post. However, Instagram is about to restore some of our sanity with a new feature it is in the process of rolling out.

Share Posts to Stories on Instagram

Instagram has officially launched a new feature that enables users to reshare an Instagram post with their friends via Instagram Stories. This will allow users to provide their own feedback or commentary on a post, without having to put the post in their profile's permanent feed.

We’re so excited to see how this feature will be used by audiences to engage with our partners! We can only imagine how useful this will be when announcing items on your Christmas list, sharing with friends a photo of food to entice them to join you at your favorite restaurant, or brag about a professional service you recently used.

To share a post to your Stories, simply tap on the paper airplane icon below the photo, and click “Add post to your story.” You can customize the background color by swiping left and add your own text, stickers, or GIFs.

Once published, the Story will credit the original poster with a link back to their Instagram profile and appear in your Instagram Stories for 24 hours.

Be sure to follow Imagine Media’s Instagram Stories for our weekly Social Studies series that will provide you with any social media news updates you need to hear!

Story By: Sophie Duncan

Instagram Introduces Native Payments Feature


Impulse buyers beware because our bank accounts are in trouble! Instagram subtly rolled out a native payments feature in the app for a select group of users. Similar to Apple pay, you can now register your card within the app and, by using a security pin, make purchases within Instagram.

We are so excited about what this feature will mean for the future of our partners’ business leads within Instagram. The fact that they are eliminating the need to leave the app and enter payment information will without a doubt make Instagram a huge platform for business transactions. We foresee that Instagram advertising will be more valuable than ever. 

Targeted advertising already produces many website leads, and now that users don't have to be inconvenienced by even leaving the app, this new feature is sure to boost sales!

Story By: Sophie Duncan

Diving into the Differences of Instagram Stories vs. Instagram Posts in the Feed


As if the altering of the Instagram algorithm wasn’t enough, we must grasp the ever-changing concept of Instagram stories. Since the release of Instagram stories in August 2016, businesses have seen a positive return from utilizing this tool. Some of us on the other hand simply want to know, what is the difference between Instagram stories and Instagram posts in the feed? Keep reading to decipher the difference and determine if it could be better for your page.

A unique concept of Instagram stories is that it allows your followers to see images and footage that may not make it to your feed often. This is a perspective that viewers love to see because it provides a sense of transparency for viewers. We often feature behind-the-scenes footage or Boomerangs (a moving picture or GIF), here at IMC, when we go on a photo or video shoot for our partners. This creates excitement and increases engagement on your page, which drives brand awareness.

With Instagram stories, there is no need to provide an extensive chunk of text or captions, because of the amount of time it lasts. If you plan your stories out correctly, you will need very minimal text to drive a message. If the viewer has to back tap or pause the story in order to read the text it may be too wordy. Try keeping the words in the story between 5-15 words per image or video.

One of the most obvious differences of posting on your Instagram story, compared to your actual Instagram feed is that you are posting a compelling story every time you post. You don’t have to do everything by the book when posting on Instagram stories, but you should ensure that there is a natural flow when going to the next story and that it is beneficial. Say for instance there is an event occurring that day and you want to feature it on your page, but you are unsure of how to integrate it into the flow of your feed. Instagram stories are the perfect tool to include this content. 

If you find that your viewership decreases further down your story, try creating a storyboard or mood board to plan out your story. This is a great way to strategize your story prior rot posting to continue enticing your audience. If your Instagram story shares a timeline or narrative it'll encourage your viewers to stay tuned.

Story By: Daija McElwee

Tips and Tricks: Instagram Promotions


We recently covered types of promotions and how to play by Instagram’s rules when hosting giveaways. One of their rules is that you have to offer eligibility requirements:  here we’ll cover the five types and ways to participate in Instagram contests.

Like to win: For this type of contest, participants like a post to enter. This is the easiest of the five, but it heavily depends on the number of people reached. Be sure to schedule your post at a popular time to get it in front of your audience and make sure to direct followers to it in other posts or through Instagram stories.

Comment to win: To enter, participants comment on a post. This is a popular option for accounts hosting a giveaway. Commenting to enter is usually coupled with having to follow the page as well as tagging to win (see below).

Tag to win: For this entry, participants tag a friend in the comment section of a post to win. This is a perfect time to prompt your participants to share an interesting story, for them to tag their friends, etc. The options are endless. This method of entry can bring a lot of new traffic to your page and widen your exposure.

Repost to win: Participants repost a brands photo on their personal account and use a specific hashtag and/or tag the brand hosting to win. This is a great option to get your product out in front of a new audience.

Photo entries: With this method, participants enter by posting a photo to their personal account and using a hashtag to enter. This is a popular option for user generated content. Prompt participants to get creative when photographing your product or posting to enter.

Each of these methods of entry are just a starting point so you can also combine a couple (like the comment and tag to enter) -- and remember to get creative!

Story By: Tabita Strimbu