Snap!! We Can't Wait To Get Our Hands On These Spectacles

Snap!! We Can't Wait To Get Our Hands On These Spectacles

Hey Snap - nice to meet you!

If you haven’t already heard, Snapchat reinvented itself last week and dropped the chat, Snap, just Snap. On top of this new nickname they introduced a new wearable camera! Wearable camera? Yeah - you know like the Google Glass but these new “Spectacles” cost $130 and are SOOO much more stylish. Take a look for yourself:

How to Use Snapchat Geofilters for Business

How to Use Snapchat Geofilters for Business

On-Demand Snapchat Geofilters have been a thing for a couple months and I think it’s time we start addressing the impact they could have on a small business scale. 

Geofilters are used everyday by millions of people – most commonly found at picture friendly events. For example, concerts, festivals, nightclubs and bars. But on a smaller business scale we have the opportunity to get more creative. There are plenty of reasons to splurge on a Geofilter when we got to thinking - National holidays, sidewalk sales, happy hours etc. These opportunities to brand an experience for clients can be huge for marketing. It’s an even bigger opportunity because most small businesses aren’t taking advantage of this affordable and creative audience outreach. 

Instagram Stories Vs. Snapchat

Instagram Stories Vs. Snapchat

The Imagine Media team is just as intrigued with this new Instagram ‘Stories’ feature as you are! We’ve been experimenting with it with some of our brands and our own account for about a week now and the jury is out. In honor of the Olympics, we are ranking the new feature on a scale of 1-10 and awarding it with a medal. Which medal? Read more to find out!

A Guide to Social Storytelling on Snapchat

A Guide to Social Storytelling on Snapchat

The other day I was asked what purpose Snapchat serves for a business that Facebook, Twitter, or Instagram does not. I  immediately thought of Victoria Taylor and Jorgen Sundberg's podcast, “A Guide to Social Storytelling on Snapchat.” Taylor explains how Snapchat’s story telling purpose allows consumers raw and real glimpses into companies, thus differentiating Snapchat from other popular social media platforms. Taylor also takes the time to cover the key to success on Snapchat, how to get more followers, and the ROI of Snapchat. Here’s my recap of the podcast, which is a must-watch for anyone interested in introducing their company to snapchat:

3 Strategies for the Snapchat Beginner

3 Strategies for the Snapchat Beginner

Instagram, Facebook, Linkedin, Twitter, Pinterest, Vine, Snapchat - we’re out of breath just thinking about the list. But you get the picture, social media is growing and it’s growing fast. In our opinions, Snapchat is on the rise and it’s something your business should not breeze past. If you’re considering a Snapchat account, don’t half a** it (excuse our French). If it’s worth doing...well you know how the phrase goes.

Confessions of a Middle-aged Snapchat User

Confessions of a Middle-aged Snapchat User

The other name of this article might as well be called “The Day Snapchat as We Know It, Was Destroyed” as now that I’ve both figured out the platform and genuinely like it, it will now cease to be as cool. Snapchat’s street cred will begin to erode at an exponential rate with each new friend I acquire. I’m OK with that and you should be, too.

Let’s face it, we weren’t 14 forever, and nothing interesting can stay underground for long.

Snapchat has fought like hell to be as unknown to olds as it is omnipresent to the millennial set and younger. All you have to do is check out the inside game they’re running with billboards…

Let's Get to Business with Snapchat

Let's Get to Business with Snapchat

Ok folks, lets make this a big official thing –  WE WANT TO BE YOUR FRIEND ON SNAPCHAT!

 Last week we joined the daily 100 million user and made our very own ImagineMedia Snapchat! We’re pretty excited about it. Snapchat just voted the favorite child of socialapps for teens and it’s overwhelmingly huge audience stirs up the perfect formula for a marketing strategy.