It’s vital to keep a pulse on your customer’s aesthetic expectations of your brand in order to be creating content that’s visually engaging. Here at Imagine, we have a very talented Creative Team, but it takes work to research and stick with current with trends. Thankfully, Shutterstock helps us stay ahead of the curve - aesthetically speaking. They recently released an interactive infographic predicting creative and visual trends for 2019 based off the hundreds and thousands of images, graphics, videos, and music searched for and downloaded by their customer base. Their report was broken down to major and rising creative trends, outlining the concepts and components behind each look.
A recent report from BuzzSumo dove into the burning question of 2018: “How do we get more engagement on Facebook for our brand?” And once again, video content came out on top. Video content generates 59% more engagement than any other type of content on Facebook. Utilizing video content as part of your social media strategy is becoming a necessity, not just a way to get ahead.
Instagram posted their 2018 Year in Review highlighting the trends they saw across the platform. What they didn’t mention was how it’s been a busy year for Instagram internally, with a lot of new updates, features and tools introduced to the social media platform. We took a trip down memory lane with the Imagineers’ favorite social media platform to give you a big picture view of what 2018 looked like from an Instagram user’s perspective.
Social media platforms are constantly changing, with new trends, markets, and new rules to each platform every year. With most cases, we see a gradual change besides the backlash this past year with snapchat) in order for them to stay up-to-date and relevant.
Here are some of the most expected trends that will dominate the social media industry in the upcoming year:
Since Snapchat Stories got the ball rolling, the craze has yet to stop. Facebook, Instagram, and LinkedIn followed right behind them creating their own version of a 24-hour live story. It was only time before YouTube followed in these same footsteps. They video platform has recently announced the launch of “YouTube Stories”.
Committed to creating real experiences for audiences, Instagram recently announced that they will be using machine learning tools to identify accounts that are using third-party apps to generate engagement.