Building a Brand: A Conversation with Atlanta United

Building a Brand: A Conversation with Atlanta United

In a “fireside chat style,” Catie Griggs, VP of Atlanta United Business Operations, and Alex Gonzalez, Chief Innovation Officer for the Atlanta Metro Chamber, recapped the journey of building the brand behind Atlanta United. Here are some key takeaways from their conversation, which can apply to your business and brand too.

Imagine Media Consulting Named a Global Marketing Leader on Clutch!

Imagine Media Consulting Named a Global Marketing Leader on Clutch!

We are pleased to share that  in our efforts to improve the online presence of our partners, we have been recognized as a global leader among social media agencies. This accolade comes to us courtesy of Clutch, a ratings and reviews platform for B2B service providers that uses in-depth research to identify top service providers in dozens of industries.

Improve Your Strategy by Understanding These Consumer Behaviors on Social Media

Improve Your Strategy by Understanding These Consumer Behaviors on Social Media

Understanding the content preferences for each platform based on the motivators and typical actions will give you a head start over your competition when planning content for social media.

Top Aesthetic Trends to Watch in 2019

Top Aesthetic Trends to Watch in 2019

It’s vital to keep a pulse on your customer’s aesthetic expectations of your brand in order to be creating content that’s visually engaging. Here at Imagine, we have a very talented Creative Team, but it takes work to research and stick with current with trends. Thankfully, Shutterstock helps us stay ahead of the curve - aesthetically speaking. They recently released an interactive infographic predicting creative and visual trends for 2019 based off the hundreds and thousands of images, graphics, videos, and music searched for and downloaded by their customer base. Their report was broken down to major and rising creative trends, outlining the concepts and components behind each look.

Looking at the "Why" Behind behind Different Social Media Apps

Looking at the "Why" Behind behind Different Social Media Apps

If you’re like the majority of the 2 billion people who use social media, it’s probably become almost robotic for you to reach for your phone during even the shortest moment of downtime. ICYMI, social media is playing a huge role in our daily emotions.

How To Optimize Facebook For Your Business

How To Optimize Facebook For Your Business

A recent report from BuzzSumo dove into the burning question of 2018: “How do we get more engagement on Facebook for our brand?” And once again, video content came out on top. Video content generates 59% more engagement than any other type of content on Facebook. Utilizing video content as part of your social media strategy is becoming a necessity, not just a way to get ahead.