A big question of the our generation: Should your company hire a social media team from within or outsource to an agency? It depends on what your company needs and weighing those needs against your team’s strengths and weaknesses. Like most things, there are pros and cons to both structural strategies.
Instagram posted their 2018 Year in Review highlighting the trends they saw across the platform. What they didn’t mention was how it’s been a busy year for Instagram internally, with a lot of new updates, features and tools introduced to the social media platform. We took a trip down memory lane with the Imagineers’ favorite social media platform to give you a big picture view of what 2018 looked like from an Instagram user’s perspective.
Social media platforms are constantly changing, with new trends, markets, and new rules to each platform every year. With most cases, we see a gradual change besides the backlash this past year with snapchat) in order for them to stay up-to-date and relevant.
Here are some of the most expected trends that will dominate the social media industry in the upcoming year:
Committed to creating real experiences for audiences, Instagram recently announced that they will be using machine learning tools to identify accounts that are using third-party apps to generate engagement.