4 Reasons You Should Start Prepping Your Ads for the Holidays Now

4 Reasons You Should Start Prepping Your Ads for the Holidays Now

With holiday shopping driving sales for many industries, prepping for the season now can help set your social media strategy up for success. Here are a few reasons why you should start planning your holiday advertising strategy now. 

Platform by Platform: Understanding Where You Should Run Ads

Platform by Platform: Understanding Where You Should Run Ads

With so many choices on where to run social media ads, deciding which platform is best for you can be quite a task. Facebook, Instagram, Pinterest, LinkedIn, and Twitter all have options to run ads, and each platform prioritizes different kinds of objectives for ads. Choosing the right platform to run your ads can give you a better chance of success. 

Boosted Posts: What They Are and Why They're Important

Boosted Posts: What They Are and Why They're Important

With so many options to promote posts on social media, it may seem overwhelming deciding which route is the best way to go. If you are new to advertising on Facebook, boosting posts may be confusing and unclear. Keep reading to get a better understanding of what a boosted post is and why boosting can be beneficial in your social media strategy.

How To Optimize Facebook For Your Business

How To Optimize Facebook For Your Business

A recent report from BuzzSumo dove into the burning question of 2018: “How do we get more engagement on Facebook for our brand?” And once again, video content came out on top. Video content generates 59% more engagement than any other type of content on Facebook. Utilizing video content as part of your social media strategy is becoming a necessity, not just a way to get ahead.