Behind The Scenes: Shadowing My First Photo Shoot

Behind The Scenes: Shadowing My First Photo Shoot

As an ambassador at Imagine Media, I have the ability to dive deep into all things marketing. Whether that includes managing partner accounts with the account team, attending networking events with the sales team or creating visually appealing content with the creative team, there is no holding back on my learning experience here. Our in-house creative team who focuses on photography, styling and video makes my ambassador experience even more unique. Coming from an alternate career background, I did not know the myriad elements of the creative strategy.

Improve Your Strategy by Understanding These Consumer Behaviors on Social Media

Improve Your Strategy by Understanding These Consumer Behaviors on Social Media

Understanding the content preferences for each platform based on the motivators and typical actions will give you a head start over your competition when planning content for social media.

How To Optimize Facebook For Your Business

How To Optimize Facebook For Your Business

A recent report from BuzzSumo dove into the burning question of 2018: “How do we get more engagement on Facebook for our brand?” And once again, video content came out on top. Video content generates 59% more engagement than any other type of content on Facebook. Utilizing video content as part of your social media strategy is becoming a necessity, not just a way to get ahead.

Followers vs. Engagement

Followers vs. Engagement

Committed to creating real experiences for audiences, Instagram recently announced that they will be using machine learning tools to identify accounts that are using third-party apps to generate engagement.

Holiday Social Media Trends

Holiday Social Media Trends

If you’re about to be swiping your credit card more frequently over the next few weeks, you’re not alone. Holidays are a busy time for shoppers - and marketers. A great deal of consumers will be shopping from brands they discovered on social media this year. But just how much does social media affect users spending habits around the holidays?

How To Create A Successful Live Video

How To Create A Successful Live Video

When producing a live video, the audience feels a genuine connection to the content rather than seeing it as a social media strategy. In order to create a seamlessly successful live video for your business, you must reach your audience individually with these steps:

Snapchat Adds Lenses to Desktops

Snapchat Adds Lenses to Desktops

While the latest news from Snapchat’s earnings report isn’t ideal for the 1.5  billion dollar company, their newest update ensures that their grasp on teen users is still right at their fingertips. Snapchat recently announced the addition of lenses to desktops in hopes to boost awareness of lens tools. With the goal of building awareness about the lens feature, Snapchat also wants to highlight the ever-growing popularity of user-created lenses.