As an ambassador at Imagine Media, I have the ability to dive deep into all things marketing. Whether that includes managing partner accounts with the account team, attending networking events with the sales team or creating visually appealing content with the creative team, there is no holding back on my learning experience here. Our in-house creative team who focuses on photography, styling and video makes my ambassador experience even more unique. Coming from an alternate career background, I did not know the myriad elements of the creative strategy.
A recent report from BuzzSumo dove into the burning question of 2018: “How do we get more engagement on Facebook for our brand?” And once again, video content came out on top. Video content generates 59% more engagement than any other type of content on Facebook. Utilizing video content as part of your social media strategy is becoming a necessity, not just a way to get ahead.
Committed to creating real experiences for audiences, Instagram recently announced that they will be using machine learning tools to identify accounts that are using third-party apps to generate engagement.
If you’re about to be swiping your credit card more frequently over the next few weeks, you’re not alone. Holidays are a busy time for shoppers - and marketers. A great deal of consumers will be shopping from brands they discovered on social media this year. But just how much does social media affect users spending habits around the holidays?
While the latest news from Snapchat’s earnings report isn’t ideal for the 1.5 billion dollar company, their newest update ensures that their grasp on teen users is still right at their fingertips. Snapchat recently announced the addition of lenses to desktops in hopes to boost awareness of lens tools. With the goal of building awareness about the lens feature, Snapchat also wants to highlight the ever-growing popularity of user-created lenses.