Hooray! You’ve been chosen to participate in an Instagram story takeover... now what? Don’t worry, we’ve provided some helpful tips & tricks to get you started on the right foot. Instagram story takeovers are a great way to engage your audience and get them excited about your brand. Check out our tips listed below:
1. Introduce Yourself
Be sure to let everyone know who you are from the get-go. What do you do? Why are you doing a takeover? This is the first impression of you that users see, so be sure to stay positive and upbeat!
2. Pick a Theme
Your takeover needs to have a purpose. This is your chance to tell a story. For example, “A Day in the Life” is a great theme that gives followers a behind-the-scenes look at what you do throughout the day.
3. Include Various Types of Content
It’s important to have a variety of content during an Instagram takeover. Luckily, Instagram has user-friendly features to help you capture high-quality content. A combination of photos, videos, Boomerangs, and polls will yield the most engagement.
4. Include Relevant Hashtags & Locations
With each post, it is imperative to include a hashtag and location. This will broaden the impressions your story captures. For example, if you doing a takeover at Tin Lizzy’s tag the location in your post. Now, your story will populate on an Instagram user's discover page!
5. Say Goodbye
You don’t want to leave the followers hanging! Be sure to sign off & thank everyone for following along. This is also a chance to give yourself a shameless plug! Provide your own Instagram handle, so the user can easily link to your own account. Since you just finished an awesome takeover, the followers will want to keep up with you.
6. Have fun!
Our last, but most important, piece of advice is to have fun with it. Get creative & let your personality shine through!
Head over to the Imagine More Podcast Instagram account so see examples of Instagram Story Takeovers in the Highlights. *Be sure to look on your mobile device -- we’re still waiting on Instagram to allow us to see Highlights on your computer screen.
Story By: Kasey Kiser