We get all sorts of questions about social media., but here are some of the most common ones that we think are important to share.
1. When is the best time to post?
It depends. A variety of factors determine the best times to post like the platform and your audience. We have an amazing Digital Media Team that can analyze your target market in depth to determine the best days and times to post. If you want to get a quick overview, you can do a trial and error method. Post at different times and look at your analytics to see which posts are getting the most engagement.
2. I’m in a boring industry, do I still need social media?
Yes! Social media isn’t just for brands with “pretty” products. It’s is a great way to connect with your audience, no matter what the brand is. You just need to find the platform(s) for your business. If you don’t think something like Instagram is right for your brand, you can try something less aesthetic-based like Facebook or LinkedIn to inform and educate your followers.
3. Should I hire a company to do my social media?
Yes! #shamelessplug. For the best results, it’s a smart idea to go with the experts. It also saves you a lot of time and stress! We understand the nuances between the different platforms, so we can help your social media be much more effective. However, it is also important to make sure you are involved in the process. Make sure your agency makes an effort to get to know your brand and keep you informed.
4. Is it okay to share promotional content?
Yes, but be careful you don’t overdo it. It is easy to annoy and lose followers with too many promotional posts, and being spammy can also cause you to lose your credibility. There is not a set number of promotional content you can have. It’s all about knowing your audience and the platform. If you do share promotional content, make sure it is something that your followers will enjoy or benefit from in some way.
5. What type of content should I share?
Whatever your audience wants to see. Like everything social media, it is all about what is important to your target audience. Some audiences want to read related articles, some want to see employees, and some want to see pretty pictures of strategically placed food. It’s important to use analytics and insights to figure out what your followers react well to. As a rule of thumb, you should post a variety of content to keep your followers interested.