Nonprofits spend all of their time doing good, not looking good. Imagine how much good they could do if they looked good as well?
How powerful would it be to let highly skilled professionals (like designers and developers) use their skillset to help nonprofits grow?
These are the ideas that led to the creation of 48in48.
Centered around a 48-hour hackathon-style events: 48in48 connects local nonprofits and skilled marketing and technology professionals. At the end of these 48 hours, 48 local nonprofits have new, professional, websites.
The nonprofits get not only a website, but also, a fresh marketing strategy. Before the main event, each nonprofit takes part in 6-10 weeks of marketing, branding, and impact training.
Nonprofits continue to focus on what they do best: serving the local community. With a boost from skilled professionals, these nonprofits increase their impact and reach via professional websites and marketing plans.
Their organization is national, but their impact in local. In each city, local community leaders take part in their organizing committee, and local volunteers take part in developing the website and marking strategy and this year we had the opportunity to do just that! This past weekend we had the opportunity (as part of our Pledge 1% efforts) to help the organization 48in48. The team worked in shifts around the clock to help the 48 nonprofits with their social media efforts and spread their brand message.
If you haven't heard of their organization, go check them out and see some of their recap pictures below! We were honored to be a part of it and look forward to following along and seeing how they continue to conquer their dreams and expand to multiple cities.