It’s no secret that psychology plays a HUGE role in marketing and branding, but you don’t have to sit through psychology classes in order to understand how to use psychological principles to better brand yourself and boost your LinkedIn profile. I have all the basics covered right here! Here are four elements of persuasion that you can use to improve your personal brand.
1. Social proof
Social proof is the psychological phenomenon that humans behave based on how others behave. People assume that if everyone else is doing something, it must be the right thing to do. If you want to waste time on YouTube (who doesn’t), you can find plenty of videos of people doing unnecessary things just because others are doing it, like looking up at the sky when there is nothing interesting there. This idea can be used to impress potential employers by getting referrals from previous bosses, having your skills endorsed on LinkedIn, or simply highlighting your past experience on your profile.
It is a scientific fact that humans love commitment and consistency. When branding yourself, it is important to be consistent. Find your core strengths and build your personal brand around them. People tend to lose their credibility if they claim to have every strength in the book. Having a strong personal brand helps potential employers get a clear idea of whether or not you’ll be a good fit for the role, so you’re more likely to get the interview or the position.
People are more likely to help someone out if they have already received help from that person. This may seem obvious, but people often overlook this because how prevalent it is in society. It is so important to help out others whenever you can, because you never know how or when they’ll return the favor. Even if it’s something simple like congratulating someone for a new job on LinkedIn or responding to someone’s question. Fun fact: if a waiter/waitress leaves a mint with the check, it is proven that they tend to receive a significantly larger tip. If they leave two mints, their tip increases even more. This goes to show that even the smallest acts of kindness can make a big difference.
4. Building relationships
Another one that might seem obvious. People are more likely to help people out who they like or are at least familiar with. Reaching out to people either in person or over social media is the basis of networking and plays a large role in your success. Make sure to stay in touch with those in your network to further foster the relationships you have already formed.
Hopefully you can find a way to use these principles at some point in your professional life! If you can’t you’re doing something wrong, because they are so simple (yet necessary).
Story by: Emma