You may use it to plan, inspire or even as just a way to wind down after a hectic day. However, Pinterest is more than just a creative way to kill time. In efforts to become a more professional marketing strategy, Pinterest has released a “Best Practice” guide to help not only explain the most effective ways utilize the application, but describe which pins work and which pins do not. The guide offers multiple vantage points in the pinning process. From a company or brand standpoint, there are simple steps that can assist shoppers in adding a company’s content to their Pinterest pages, such as adding the “Pin It” button to their website. This way the customer contributes to advertising for the company without even realizing it. Similarly, companies can connect their customers to Pinterest by printing labels for their top pinned items and advertising those items in stores.
The guide explains that a company should abandon the creation or maintenance of their own brand and Pinterest boards online. In order to make brands user friendly and accessible, Pinterest advises that boards be organized based on content, with the most relevant or seasonally important boards toward the top. Additionally, board captions should be to the point, clear, but also creative. It is important that they remain at or under 20 characters so as not to be cut off. For the profile to gain a real online presence, Pinterest has created a “Follow” button. By adding this feature, a multitude of users can be brought to selectively follow some or all of the boards made available by the company. For this reason, Pinterest explains, boards should be kept versatile. Each board should contain some of the brand’s own materials as well as lifestyle posts. The best practice guide advances the idea of collaborating with bloggers so that the boards contribute to sales, but also create an eclectic feel, giving the company personality. It will also increase the online traffic. Bloggers will appreciate the link back to their site and be more likely to promote company materials, and the customers themselves will appreciate the personality and multiplicity of the brand.
Since the site is visually based, the quality of the actual photos is important. The guide reminds users that a pin is far less effective if the images are not clear and focused. There should be no more than four images in a single pin, otherwise the image becomes too cluttered and distracting to pinners. To keep the boards efficient, be sure to only apply relevant hashtags and links that will lead the pinner to more information about the image. They remind users that “Pins are forever”, and advises against any verbiage containing words such as “new” or “on sale”. With that in mind, users should keep descriptions short and to the point, as an over-explanation may drive people away from the pin and make it appear too busy or cluttered.
These are just a few helpful tips on how to organize your Pinterest, whether professional or personal. These “best practices” provide opportunities for users to get the most out of their pinning experience. Market a brand, share your interests, or simply seek out what inspires you to be you.
Blog by: Leah Griffin