10 Social Media Stats You Should Know

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Knowing the numbers behind an tool or effort helps us move in the right direction. So we’re breaking down important statistics for each major social media platform and offering you actionable tips to implement in your own social media strategy. Let’s dive in. 

Facebook Stats:

FACT #1:

Over 20 billion messages are sent between users and businesses per month.

TIP #1:

Add your contact information to your Facebook page and include an option for a consumer to message you directly. Studies show that after messaging a brand, 66% of consumers feel more confident about the brand and 55% feel more connected to the brand. Start strengthening those relationships now!

FACT #2:

61% of users expect a faster response through messaging than more traditional forms of business consumer communication.

TIP #2:

Try to respond to messages within 24 hours! If you don’t have the bandwidth to respond that quickly, then set up an automatic reply letting your customers know that their thoughts are important and you will get back to them.

FACT #3:

A study analyzing over 100 million web articles found that when you re-share old content, engagements can boost up to 686%.

TIP #3:

Your collective content is one of your best assets. If something performed particularly well upon its first post, then re-share it! This practice will make the most of your creative budget as well as increase the exposure of your best material. 

Instagram Stats: 

FACT #1:

Your follower count isn’t the only metric to look at when determining how successful your social media strategy is. According to data released by Instagram, two-thirds of business profile visits come from people who aren’t followers of the business page.

TIP #1:

Engage with more than your current followers. Explore relevant hashtags, your target market’s geo-tag and businesses with similar audiences and get to liking and commenting in order to reach potential customers and increase page views. 

FACT #2:

One-third of the platform’s most viewed Stories are posted by businesses, and 50% of all businesses on the platform are posting at least one Story a month!

TIP #2:

Increase your opportunity to be one of the most viewed stories on Instagram and post consistently! Instagram Stories are a wonderful space to relate and interact with your audience. For best results, we recommend posting on your Story at least twice a week!

BONUS TIP:

Save your Stories to your page’s Highlights reel! Your customer will love looking through your past posts and engaging with you past the 24-hour window that a story is live!

FACT #3:

Over 200 million users visit a business profile daily and 80% of users use the platform to decide whether or not to buy a product of service.

TIP #3:

Make the most of your opportunity for a great first impression by putting your best foot forward with an A+ social media strategy

LinkedIn Stats:

FACT #1:

Linked in has 40 million users in decision-making positions.

TIP #1:

B2B companies, we’re talking to you. LinkedIn is your new favorite B2B marketing tool! The difference between LinkedIn and other social media platforms is that people are primarily scrolling to find valuable industry content. We recommend posting at least once a week on LinkedIn. Bonus points if your content shows your expertise!

FACT #2:

Only 3 million users post weekly.

TIP #2:

With over 500 million registered users, only 3 million of them are posting weekly. That is <1% of all users. Do we even have to tell you that being part of that 1% will make you stand out? Get posting!

Twitter Stats:

FACT #1:

Tweets that include hashtags can result in as much as a 1,065% increase in engagement compared to a similar tweet without hashtags. 

TIP #1:

Similar to our Instagram strategy, we recommend using a branded hashtag for your company! Feel free to add another hashtag relevant to the content you’re posting, but keep the hashtag count to one or two. 

FACT #2:

When a brand is mentioned in a tweet, 54% of users will take action. Some of the top actions they take are visiting the brand’s website and visiting its Twitter page.

TIP #2:

Since a good chunk of users that see your handle in a tweet will visit your page, we want to make sure anyone who follows you soon feels like they’re part of a larger community.

We recommend posting content that prompts an interaction such as asking a question. Another great way to foster these types of interactions would be to make the first move by engaging with your potential audience and liking or responding to their content.

Story By: Kate Mazza