Brynn was an art major in college and I learned the technical skills to be an "artist". What she didn't learn, though, was how to be a successful artist in today's world. She was lucky enough to intern/apprentice underneath a close friend who was about 5 years ahead in her career. After working for two years, Brynn felt confident to go out on her own and do the same. She has been a full time painter for over three years now.
We are thrilled to welcome our new partner, Gables Republic Square! Nested in the heart of downtown Austin, Gables Republic Square is a high-end, bustling community atop Hotel Zaza. Gables Republic Square has partnered up with Hotel Zaza to bring you a chic apartment community with the amenities of a renowned boutique hotel. This unique project will consist of 12 levels of luxurious hotel rooms by Hotel Zaza and levels 13 to 24 will be the upscale apartments of Gables Republic Square.
First impressions are everything, and your brand stands as the gateway of first impressions for your business. Good branding not only increases the value of your company, but it also encapsulates everything you aim to communicate to your clients. There’s a common ground where businesses struggle with branding and that is remembering that as customers evolve over time; your branding can’t get left behind. We’ve rounded up some crucial mistakes to avoid when making branding decisions and building a brand strategy.
Jessica Levin has lived and breathed advertising and marketing for over 20 years. She loves every conversation from digging into what brands stand for and where they differ. To Jessica, there are so many puzzle pieces to build as a plan rolls into place thinking about how the message can be translated to emails, social posts, blogs for a website. Jessica now works with teams to define their audience and customers.
In a “fireside chat style,” Catie Griggs, VP of Atlanta United Business Operations, and Alex Gonzalez, Chief Innovation Officer for the Atlanta Metro Chamber, recapped the journey of building the brand behind Atlanta United. Here are some key takeaways from their conversation, which can apply to your business and brand too.
Mikhaela started out exploring photography in a non-traditional high school, where she took college-like courses, focused on her desired career path. She went on to study photography at Boston University, a branch in Washington, DC. Mikhaela has been in the industry for 10 years and worked with magazines, weddings, real estate and many major corporate events.
Anyone professional will tell you that networking is key for growth and success in any industry, but the power lies in building relationships which go beyond the exchange of business cards. If approached strategically and accompanied by follow ups, networking is a vital and powerful tool that connects potential business partners.
We are pleased to share that in our efforts to improve the online presence of our partners, we have been recognized as a global leader among social media agencies. This accolade comes to us courtesy of Clutch, a ratings and reviews platform for B2B service providers that uses in-depth research to identify top service providers in dozens of industries.