While Twitter has always been an important platform for offering quick customer service and pithy one-liners (ideally ones that go viral), it has the potential to become as big of an advertising channel as Facebook, Instagram or LinkedIn, if you know how to target your audience. Check out the top 3 things we’re most excited about when it comes to Twitter ads:
We are so excited to introduce our new partner, Marc Nolan, to the Imagine Media Family! Marc Nolan is shoe brand that brings together well-crafted shoes to fashionable men for modest prices.
Marc Nolan aims to bring substantive and stylish shoes to the men’s footwear market – shoes without luxury price tags. Marc Nolan encompasses the past, present and future through 20 years combined fashion industry experience, a focus on modern design and the hope for growing generations through Nolan.
We are so excited to work alongside with the Marc Nolan team! Please join us in welcoming them and follow along on Instagram and Facebook!
Story by: Amanda Carneglia
Most professionals might be familiar with core values as a list of abstract words that get posted on the wall in your office, introduced to you during your orientation and then never heard of again. At Imagine Media we approach our core values with sincerity and they are part of our daily conversations, celebrations and goals. This is why it was huge news last week when our leadership team announced that we were going to make some changes to our core values. The updates included shortening the descriptions of each core value in order to make them more memorable and changing our I-word from “Innovative” to “Integrity.” Given that we live and breathe these core values, it was very important to our leadership team to know that these were still values that resonated with us as a whole. The team was excited about these small, but mighty changes to our guiding truths. So how do we put these values into practice? Check out this list of ways that the Imagine Media team incorporates core values into our everyday processes and long term goals.
Following in Instagram’s footsteps, Facebook has been making some updates recently to increase engagement. The first update is the “things in common” labels which are being tested to appear above comments from people who aren’t in your social network on posts you are viewing. The other recent Facebook changes come from Facebook’s Creative Shop team. They have developed some methods to help businesses create videos for their Facebook advertising campaigns.
This quarter the Imagineers have been working hard on a new concept that we’ve introduced to the Imagine Media culture: Imagine University. Each week we have collaborated as a team to create emails that will be sent out to our new hires in a drip campaign style over the first three months of their time with us. Each weekly email has a theme and subsections that expand upon that theme. The teammates receive the emails on Monday and to reinforce the learning, each email also has action items that the teammate will be responsible for completing by the end of the week. We’ve found that this system of information delivery is working well to help our new teammates assimilate into the Imagine Media culture.
Last week we had an awesome lunch and learn with THRSHLD, a full service marketing agency founded by Christan Duncan. The main focus of this learning opportunity was to dive into how to determine a target audience when developing a social advertising campaign. This process is not as simple as it seems because there are so many options and categories to choose from when building your ad. In order to create a successful social media advertisement you need to determine who you’re speaking to, when is the best time to speak to them and how to speak to them (what platform to use and what device to reach them on). The “who” is the first step and can be the most complicated, we’ve rounded up some categories to focus on when building your target audience:
The gender of your audience is a great first step in narrowing down a target audience. If you’re developing a campaign for a women’s sanitary product line, it only makes sense that the first step in your audience selection process would be target women. If you’re marketing a product that can appeal to both, it’s good to establish that as well so that you can create ads with a gender-neutral tone of voice.
The average age of your audience is another important factor to consider. Is this a product or service that will appeal to college students or housewives, or both? Narrowing down age demographics will help you gain an understanding of the needs of your audience as well as what problems you can solve for them.
When targeting an advertisement on social media, you can also specify your audience by where they are located. For example, if you’re marketing a laundry service that is only serving a particular city or area, then targeting this geographic location would be most advantageous to your campaign.
The “interests” category encompasses a large variety of ways you can target your audience. When creating a social media ad, you can narrow down your audience into categories such as favorite sports team, whether they drink alcohol, whether they like to travel and the list goes on. You can get super specific in this section to really narrow down the “perfect” customer for your business.
Once you’ve narrowed down who you are trying to reach with your advertisement, you need to know where to reach them. If you’re looking to get the attention of professionals or a business, LinkedIn might be a great avenue to pursue. If you want to attract a younger generation, they hang out on Snapchat and Instagram. The platform that you decide to run your advertisement on is very important when reaching your target audience.
With some advertisements, you can also specify what device to run the ad on. If the target audience is probably primarily using their mobile phone or tablet to surf their social media channels, then it’s best to target for those devices. Or if they will most likely be viewing your ad from a desktop at work, then it’s best to target them via a desktop ad.
Time of Day
After deciding the who and where, it’s time to determine when is the best time to reach your audience. If you’re signed up for a business account on Instagram, the insights section is a great starting place when determining the time of day that your users are most frequently scrolling through social media. Additionally, if you’re running an ad that has a call to action encouraging viewers to call your store, it doesn’t make sense to run that ad after business hours have closed. Timing is everything and determining the best time of day will help you reach the right people.
The biggest takeaway from our lunch and learn was the realization that developing an ad campaign is really just a matter of telling a story. You need to know who is listening and then curate that story to suit their preferences and needs. If you’re interested in starting an ad campaign for your business, be sure to check out our services to learn how we can support your growth and presence on social media.
Story By: Sophie Duncan