The front page of the internet, aka Reddit, is developing native ads for its popular mobile app. The new ads, called native promoted posts, will launch on iOS on Monday, March 19.
Here at Imagine Media, we love all things creative and as Imagineers, we’re constantly learning. That’s why we sit down every month or so with a fellow creative or expert outside of the social space. This month, we caught up with Elizabeth Hague from Wildcat Echo to discuss why branding is more than just a logo and why every company needs to invest in developing its brand.
When people hear “brand” their first thought is “logo”. And while a logo is one part, a brand is so much more. Words and images, fonts and style, perceptions and values all contribute to a brand. You want your brand to tell a story by using more than a picture.
5 qualities of a great brand include:
Find your voice, stick to it, and create cohesive stories on all platforms.
2. Value Articulation
Articulate your brand promise through what you say, show, write and offer.
Know your audience and how to appeal to and address your customers thoughts and feelings.
4. Compelling Idea
Whether you stand out as the dependable one, innovative one, or practical one make sure you know which ‘one’ you are.
Stay relevant and memorable to make your business the go-to brand.
Developing a good brand will increase loyalty and marketability. It also results in a more coherent and focused social strategy. If you think you need some brand work, Elizabeth’s got you covered. You can learn more about Wildcat Echo here.
Story by: Olivia Ball
What’s even better, though, is Instagram Stories not only have a huge, international audience, they also offer dozens of ways in which businesses can get creative, show off their brand in unique ways and generate conversions toward marketing goals.Check out our top 3 tips to get the best return on your investment with an Instagram Stories strategy.
Our team has created an office layout fit for a millennial employee. Corporate offices and cookie-cutter workspaces are not popular with our generation, and we believe that where you work should be as comfortable as where you go to end your day. We’ve rounded up some elements that we believe make our office stand out to guests, partners, and Imagineer candidates who visit.
Snapchat and Instagram have removed their Giphy integrations after discovering an offensive GIF. The GIF in question was described as intentionally racist and has been removed from Giphy’s libary. Both platforms made it clear that this type of message would not be tolerated and they will investigate the issue. Giphy was only recently added to both Snapchat and Instagram in 2018.
Overall, YouTube ads help advertisers address one of the biggest challenges in marketing: choosing where to advertise in today’s crowded landscape. As the second-largest search engine after Google and third-largest social media platform, YouTube draws huge numbers of users looking for all sorts of content and experiences– making it an ideal place to advertise for any number of business goals.